Product Analytics Platforms
Building analytics experiences that help SaaS teams understand activation, engagement, retention, and user behavior.
Expertise
The areas I work in, write about, and help teams think through.
AI-native engineering teams
Agentic development
MCP infrastructure
Spec-Driven Development
SaaS product analytics
Product-led engineering
Frontend architecture
UI/UX strategy
Session replay
Dashboards and reporting
Product intelligence
Engineering management
Design systems
Team velocity
Technical documentation
Building global products from Palestine
Selected work themes
Session Replay & Digital Experience
Working on replay, user behavior visibility, and experience intelligence that helps teams understand what users actually do.
AI-Native Engineering Workflows
Designing workflows, documentation, and infrastructure that help engineering teams collaborate with AI coding agents and internal AI systems.
Frontend Product Architecture
Bridging frontend architecture, design systems, product quality, and UX execution in complex SaaS applications.